Advanced Keyword Research and Market Analysis

Most Businesses Target the Wrong Keywords

We've audited hundreds of Denver websites. The pattern is always the same: businesses chase high-volume keywords that sound impressive but never convert.

A local HVAC company targeting "air conditioning" competes against national brands with million-dollar budgets. Meanwhile, "emergency AC repair Lakewood" sits untouched—with buyers actively searching.

The difference between a struggling SEO campaign and a profitable one often comes down to keyword selection. That's why we obsess over finding the right opportunities—not just the obvious ones.

Common Keyword Mistakes

• Targeting keywords too broad to rank for
• Ignoring search intent behind keywords
• Missing local Denver search variations
• Chasing volume instead of conversion potential

Business Discovery

We start by understanding your business model, target customers, service areas, and what makes a lead valuable to you. This context shapes every decision that follows.

Seed Expansion

Using your core services as seeds, we expand into thousands of variations using multiple data sources—uncovering terms you'd never think to target on your own.

Competitor Gap Analysis

We analyze what keywords your Denver competitors rank for that you don't—and identify weak spots where you can outperform them with focused effort.

Intent Classification

Every keyword gets classified by intent: informational, navigational, commercial, or transactional. This ensures your content matches what searchers actually want.

Opportunity Scoring

We score each keyword opportunity based on volume, difficulty, CPC value, and relevance to your business—creating a prioritized list of targets with the best ROI potential.

Strategic Mapping

Keywords are clustered into topic groups and mapped to existing or proposed pages—giving you a clear action plan for implementation.

Master Keyword Database

500+ researched keywords with volume, difficulty, CPC, and intent data—organized and ready for action.

Competitor Analysis Report

Detailed breakdown of competitor keyword strategies with gap analysis and opportunity identification.

Quick-Win Opportunities

Prioritized list of low-hanging fruit keywords where you can achieve fast rankings with minimal effort.

Denver Local Keywords

Neighborhood-specific and geo-modified keywords targeting the Denver metro area and surrounding communities.

Topic Clusters

Keywords organized into logical topic groups for building comprehensive content hubs.

Implementation Roadmap

Step-by-step action plan showing exactly how to use your keyword research to drive results.